co-founders Mehdi Farsi, Reza Farsi and Eric Ferguson.įollow Froot Loops, Neff Headwear, State Bicycle Co. Retailing for $40, this limited-edition collection of only 400 pairs is available exclusively at /frootloops and at the Kellogg's NYC storefront in New York City.Īs a part of its new campaign, Froot Loops will also team up with the Timbuk2 brand and design team Alexis de Coninck and Michelle Nadeau, and State Bicycle Co. "With so many possible combinations, our Toucan Sam Shades let fans create their own look to show off Whatever Froots their Loops." From his head to his tail feathers, Toucan Sam has a crazy cool color palette – and the cereal has a unique burst of colors too," said Neff. "We knew we couldn't just pick one color to represent Froot Loops and Toucan Sam. Arriving in a custom storage case with a unique Toucan Sam cleaning cloth and 80 combinations to unlock, wearers can rock this key summer accessory in whatever way "Froots their Loops." will launch throughout the summer, beginning today with the debut of the Neff + Froot Loops Toucan Sam TM Shades.ĭesigned by Shaun Neff, who created his Los Angeles-based streetwear brand to embrace fun and funky vibes, the Neff + Froot Loops Toucan Sam Shades "kit" features interchangeable faceplates and arms in four Froot Loops-inspired colors.
The Froot Loops collaborations with Neff Headwear, Timbuk2 and State Bicycle Co.
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